Tricky times for pop radio
Further down this post, I've got an analysis of five stations (three West Midlands analogue, two national digital), with their current most-played artists, taken from the Compare My Radio site. Everyone is playing youth diva Taylor Swift. Four of the five are playing Sam Smith.
It's a typical pattern; has been for years. Most commercial stations go for safe, reliable and familiar. It's the McDonalds way: familiarity and repetition. Punters know what to expect; the brand is crystal-clear.
But the web came along and overturned the applecart. And now, news that came out last week could have huge implications for the industry.